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November 2019

Dutchess Tourism Targets Drive Market With Rideshare Advertising

Dutchess Tourism, Inc., has announced its newest advertising campaign in Philadelphia and Washington D.C., targeting potential visitors in the major cities of the Mid-Atlantic region with branded rideshare vehicles by Carvertise. The campaign describes a visit to Dutchess County as “A Storied Experience,” a concept developed with FourthIdea, DTI’s branding agency.
The industry leader in rideshare advertising, Carvertise contracts with Uber and Lyft drivers to wrap their personal vehicles. The company has a driver network of over 500,000 registered drivers and works with hundreds of clients. Launched in August, DTI’s campaign includes 13 branded Uber & Lyft cars across both cities.



  • Destination Guide Advertising: The Dutchess Tourism 2020 Destination Guide will be published before you know it, make your display ad space reservation by Nov. 22 for a 20% early bird discount. Learn More
  • DestinationNext Futures Study: What will shape the future of our industry? Read this informative study to learn about what will keep our destination organization thriving and relevant. Read Now
  • Gospel Festival: A new, weekend-long festival celebrating gospel music will take place in Poughkeepsie on February 21 – 23, 2020. Learn More
  • Extranet for the Holidays: It’s that time of year! Update your listing to reflect the season and enter your holiday events into our event calendar. Sign Up
  • Hiatus in December: We’re taking a break from newsletters in December to redesign their look and feel. Stay tuned for January 2020!
  • Dutchess in the News: Dutchess Tourism hosted writer Sal Vaglica in Dutchess County this summer. Read about his experience on Read the article


‚Äč2020 Trade & Travel Show Partnerships Available
Trade and travel show season is quickly approaching. Be sure to confirm your partnership with us at one or more of these major travel showcases and interact face-to-face with prospective visitors! Your partnership ensures your materials get into the hands of consumer travelers seeking new vacation destinations for 2020. Each event is available for limited partnerships on a first-come, first-served basis. In addition, a contribution to Dutchess County Getaway prize packages and rack cards are required for each show.

Group Tour Magazine Co-Op Advertising
Sept, Oct, Nov & Dec, 2020 in Byways Magazine (digital) and Group Tour Magazine (print and digital). Publication reach: 25,000+ group leaders, tour operators, educators, travel agents, and meeting planners. 100,000+ consumer reach. Partner fee: $250

No artwork required. Co-Op ad includes a listing in the Dutchess Tourism group tour ad in all four issues of these publications plus detailed listing with video and links to partners’ emails and websites on a dedicated group ad webpage. Qualified leads shared only with partners.

Confirm Participation

A Message from Mary Kay Vrba, President and CEO of Dutchess Tourism, Inc.

In mid-October, Dutchess Tourism and its branding agency, FourthIdea, completed a photo and video shoot over five days. The crew captured imagery and footage of nearly 50 locations and traveled over 400 miles to tell Dutchess County's stories.

With every stop along the way, the team was energized by the passion of the people they met, the friendly onlookers they encountered, and the memorable experiences they had together. Thank you to all of the partners who were so flexible and welcoming, and thank you to all the volunteer “cast” members who were up for “one more take” and then “one more” after that. The result is eight terabytes of assets for use in the promotion of the county to potential visitors.

– Mary Kay Vrba  •



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