Dutchess Tourism Visitor Profile Study
Dutchess Tourism is partnering with Young Strategies. Inc., a national travel research firm, to conduct a comprehensive destination analysis for Dutchess County. In part, they will develop a profile of the types of visitors who travel here. We’ll also be reaching out to community leaders for our upcoming DestinationNEXT survey. This online diagnostic tool will help us evaluate the strength of our destination, community engagement and highlight challenges as well as opportunities. The information gleaned will then be used identify future priorities and strategies to ensure we remain a highly effective destination marketing organization. Your participation is crucial for ensuring the efficacy of the study. We are committed to providing an aggressive, research-based, marketing program to inspire more people to visit Dutchess County and your business.
Dutchess Tourism to Participate in Travel Media Showcase and TBEX
Dutchess Tourism is going on the road to bring media attention to Dutchess County and visitors to your sites! Mary Kay Vrba will be attending TBEX September 11-13 in the Finger Lakes region; TBEX is the largest conference and networking event that connects tourism professionals with travel bloggers and online travel journalists. Six bloggers will be participating in a subsequent familiarization tour with Mary Kay to experience Dutchess. Communications Specialist Kacie Vassari will be participating in Travel Media Showcase from September 11-14 in Niagara Falls USA, where she will meet one-on-one with top travel journalists; eight writers will be returning to Dutchess with her for a fam tour.
Message from Mary Kay: Economic Impact of Tourism Continues to Rise
“Tourism Economics reported annual visitor spending in Dutchess County increased 5.9% in 2017 to more than $601.5 million. This is the eighth consecutive year spending has increased and marks a 25% increase since 2013. Tourism also generates $43 million in local taxes and employs 11,239 people in Dutchess. Were it not for this influx of cash to our destination, homeowners would have to pay an additional $711/year to cover the tax shortfall. Dutchess Tourism works hard to increase visitation by highlighting the many attractions and experiences the county has to offer. See our 2017 highlight video here.”