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April 2018

A Message from Mary Kay Vrba, President and CEO of Dutchess Tourism, Inc.

"Network while you Lunch & Learn about disability employment from Dawn Wilson, ARC of Dutchess, on April 11th. Hear Luminary Media’s Jason Stern on the ‘halo effect’ of advertising to conclude the series on April 18th. Social media tips kick off each free seminar. RSVP here. Direct queries to Melaine Rottkamp,"
—Mary Kay Vrba •

Tourism Trends Conference

Get important news you can use to strengthen your tourism-related business at our April 4th conference. Noted speakers discuss local, state, and national trends. Learn how to reach international visitors, including the profitable Chinese market. Dutchess businesses are welcome 9:30 a.m. - 4 p.m., while Hudson Valley tourism businesses are invited to join us from 11:30 a.m.- 4 p.m. In the morning learn about what’s happening in Dutchess, our upcoming visitor profile study, and meet the new DTI website extranet. This lets partners update their listings, events and images directly. The afternoon starts with a luncheon highlighted by keynote speaker, Ross Levi, NYS’s executive director of tourism; breakout sessions follow. $50. Ticket & sponsorship info here.

National Travel & Tourism Week, May 6-12

Let’s celebrate National Travel and Tourism Week (May 6 – 12) together on Tuesday, May 8th. Join us at breakfast, where we’ll present the annual Dutchess Tourism Awards of Distinction in seven categories. Our popular and FREE Brochure Exchange follows at 10 a.m., all at the Franklin D. Roosevelt Presidential Library & Museum in Hyde Park. All Dutchess tourism-related businesses should bring 500 brochures to exchange. Fill your racks for the season! $40 or buy an $80 combo ticket to the Trends Conference AND Awards Breakfast. Sponsorships available here.

 Dutchess Tourism Wins Gold for Virtual Reality Video

Dutchess Tourism, Inc. (DTI) won a Gold AVA Digital Award for its innovative virtual reality (VR) video. The recently produced VR video gives you the chance to experience Dutchess attractions in an immersive way. View the 360° video on desktop PCs, or watch the VR version on mobile devices with a VR headset on the Vimeo app. Featured are The Culinary Institute of America, Walkway Over the Hudson, and Old Rhinebeck Aerodrome. Watch the video.

“Dutchess draws 5 million visitors yearly who spend $570 million in our shops, restaurants and hotels,” said County Executive Marc Molinaro. “DTI’s advanced use of technology in this VR video sets us apart as a destination. Congratulations to DTI President & CEO Mary Kay Vrba and BBG&G Advertising President & CEO Deborah Garry and their teams on this much-deserved honor.”

The AVA Digital Awards are an international competition honoring digital marketing creativity and innovation. More than 2,500 entries world-wide are judged by an Association of Marketing and Communication panel. DTI took the gold in the Creativity Video Production category.

“VR video is an emerging medium allowing DTI to engage audiences in a new way,” said Mary Kay. “It’s also a helpful tool to use at travel trade and consumer shows.”

Contact Us: 800-445-3131